Monday, August 20, 2007

Learn from David Jay... NOT me...


The above image is from a recent portrait shoot that we did.

This shoot was for a client who came to me after seeing work we did for another family, work that the wife loved and she wanted to have us shoot her and her family (including the family dog) at the beach.

Imagine my surprise when I posted the images from the shoot and the wife rejected them.

Was she being difficult, overly critical? ABSOLUTELY NOT, the problem was mine, all 100% of it belonged to me.

And it wasn't that the images were technically or aesthetically bad, they simply weren't the type of image she was looking for, because of her comments of my previous work and wanting to go to the beach, I assumed I knew what she was looking for, I did not take the time to truly listen to what it was she wanted to achieve.

It was not until she rejected the initial images that I listened, that I sought to understand their desires. We have scheduled another shoot, but this time we will capture the images that the CLIENT has in mind and (obviously) will do so at no charge.

Within days of of this experience I was turned on to a new online forum that covers a wide range of topics, including these very types of client/photographer situations and how to avoid them.

David Jay has recently launched Freedom Club, an online forum for (wedding) photographers that is an outstanding resource on gear, marketing, and of course shooting.

IMHO, David Jay is at the top of the pyramid when it comes to wedding photographers (forget the fact that he is as cute as a button), so anytime he talks, I am going to listen. You should too.

One of the (many) forum videos I watched at the Freedom Club was DJ talking about our competition:

“who is your real competition?”

"Many photographers have the idea that other photographers are our competition… when the real competition is the consumer not valuing the product, not valuing the service that we offer…”

He talks about what should and should not be discussed with a client, how (and why) the conversation should always be kept positive and geared around the most important thing, giving the client the most beautiful pictures possible.

You can visit the forum for free, but I would strongly suggest signing up for at least a month (heck, it’s only $15) and seeing all that David and the Freedom Club has to offer, you’ll be glad you did.

1 comment:

|| davidjay || said...

Rock on! Thanks so much for the post and awesome tips and pictures on your blog!