... and the best book for building your online presence.
Photography is not a "build it and they will come" business.
Putting the most stunning images on your website will likely do very little for attracting visitors.
The details of why I love this book are below but I can sum up my thoughts in just two words - "Buy it"!
Before you would attempt to remove an appendix you need to learn about the procedure and the tools you would use to do the job.
So before you build a blog, start to tweet, or do anything else with social media that you think will enhance your business you must read "Inbound Marketing: Get Found Using Google, Social Media, and Blogs".
Social media is made up of Google, Facebook, Twitter, LinkedIn, Blogs, Micro Blogs, and more - this book will provide you with an in-depth overview of all "the spokes" that make up the social media wheel.
"Inbound Marketing" starts out by showing us how the world of marketing has changed because of the advent of social media and then introduces its different elements, and the how and why they work along with the Do's & Don'ts of using them.
Do you know what makes a website "sticky"? Do you know the difference between "Digg" and "StumbelUpon"? How about what Google likes (and just as important) doesn't like?
You will after reading "Inbound Marketing".
The authors teach you what social media is, how to use it (correctly) to your advantage, and how to measure the results so you can see what is working for you and why.
I can already hear some of you "but I'm not web savvy, I can barely do email". Don't worry, it isn't rocket science, if you can read you can do it AND do it yourself. You won't need no stinking PR firm.
Seriously, this book is easy to read, easy to understand, and all the touch points are just as easy to implement. Are you picking up on the word "easy"?
I promise you nothing will do more for building your business than this book and it won't hurt your wallet either, it's available at Amazon for under $17.
2 comments:
Thanks for the book tip. I'll look into it further. I've always preferred the cutting edge to the bleeding edge. There's always an urgency to business - that push and pull, competition. But there's always that need to sustain; make it through the day and live to work in the future. Knowing when you should be billing customers versus tweeting about the day is always a balancing act.
Make that under $14! :)
Also, I think most of the time people just don't know where to start. Like Scott mentions, there are so many media outlets that it can be overwhelming. Naturally, we decide that since there is so much, maybe we shouldn't do anything yet (at least that is my thought process). Well, looks like this book might be the ticket!
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