Not to be confused with Sticky Fingers (of Rolling Stones fame).
This falls under "build it and they will come".
The problem is getting the correct color temperature when shooting under the varied lighting conditions we find ourselves in (florescent, halogen, etc.), and suffering through getting (and keeping) a light correcting gel on our flash with rubber bands, velcro, gum, and spit.
The solution would be to grab the correct gel, press it against your flash and shoot away.
Heck, even I can do that.
Well, now you can.
Midsouth Photographic Specialties has a very cool new product called Sticky Filters.
Yes filters/gels have been around for some time, but this is a huge leap forward in their evolutionary development.
The genius is the "stickiness" that is applied directly to the gels, similar to that found on a Post-It note.
Peel, stick, done.
Sticky Filters come in two sizes, 2" x 3.25" for speedlights, and a Junior size measuring .5" x 1.5" for point-and-shoot cameras and small pop-up flashes.
They also come in five flavors, .5 Tungsten Bulb, Cool Fluorescent, Warm Fluorescent, Unknown Fluorescent, and Hazy / Open Shade.
When you order you'll get two complete sets of filters, for a total of ten filters (2 of each flavor) and they come with a lifetime trade-in policy, should your gels become "less sticky" over time, simply send them in and for a nominal fee ($10) you will be sent a brand new set of filters.
Can't beat that, not even with a big stick.
This is a very good (and extremely useful) product and if you use gels, if white balance is important to you, then Sticky Filters should be in your bag.
My only hope is that in the future they will come out with more vibrant colors (brilliant red, deep blue, etc.) to use for creating/changing background colors.