"Why are Pro Photographers so expensive?"...

That is the title of an article that is a must read for folks who make a living with their photography, or hope to do so.

Here is the intro:

"In this digital age where everyone has digital cameras, scanners and home "photo printers", when people upload their photos to a local drug store website and pick them up a few hours later, we hear this all the time - How in the world do Professional Photographers charge $55 for an 8x10 when they cost just $1.50 at the drug store?

Here's why.

Simply put, you're not just paying for the actual photograph, you're paying for time and expertise. First, let's look at the actual time involved. If you don't read this entire page, at least read this first part."

To finish reading the article follow this link.

Thanks to Shawn, Pamela & Gavin Richter for putting this together.


San Diego Photographer said...

Thank you for reposting my article, I'm glad that you enjoyed it enough to want to share it with your readers!

la kaye said...

I wish there was a way for all my customers, family & friends to read this. It's actually harder for me to explain to those close to me why I charge so much.

Anonymous said...

Excellent post. I have seen two other posts with similar information and it IS up to us to educate our clients that they get what they pay for and we are creating heirlooms that will last for generations. I never really thought of the fact that Walmart and Sears are using their studios as lost leaders to get people in the door but that makes sense.