Friday, May 21, 2010

A word (or two) about our reviews...

This post was sparked by comments made on my last review and I figured if Sharon and Chris had questions, then others did too.

First, regarding reviews in general.

For various reasons about 25-30% of the products sent to us for review never make it to the blog (you can read our review policy here).

I take the trust of our readers (very) seriously and would never want to betray that trust so when I review a product it needs to provide me with something that will make my photography or my business better. It needs to bring something to the table. I then assume that it will do the same for others.

I take money seriously too, so not only does a product need to contribute, it also needs to make back the money that was laid out to bring it on board.

It is difficult to explain how badly I would feel if you spent your hard earned money on a product that I recommended and it was useless to you.

So bottom line, for a product to get a positive review it needs to contribute to the cause AND it needs to pay for itself.

My suggestion (and what I do myself) if there is a product I am interested in that is over $100 I email and ask if there is a guarantee, if the product does not deliver as expected can it be returned.

Second, regarding our last review.

Sharon and Chris voiced concern over the lack of details about what was actually contained in the book. I can't tell you how much I appreciated their approach... thoughtful, insightful, respectful.

Chris hit the nail on the head about the fact that "get it together" is intellectual in nature and if you give away the content you remove the need for people to purchase it.

Add to that, when folks send me stuff like this (intellectual in nature) they specifically request that I not share the content, just my thoughts on the content.

But I can give you a bit more information, the book is Millie's story of what she did to run a more efficient (thus more profitable) photography studio. She doesn't tell us what we should do, she tells us what she did. Our job then is to extrapolate out how (and where) what she did would apply to our own studio.

She covers:

● How to organize thoughts and ideas
● How to implement a workflow
● How to make your email work for you (not overwhelm you)
● How to make the most of your leads
● How to pick vendors that work

and a few other topics as well.

I hope that gives you a little more insight regarding the content of the book.

Lastly, if you read one of my reviews and you're left wondering "is this for me?", PLEASE contact me, I would so prefer (and be happy) to spend time with you via email or by phone to make sure something was a fit for you, so you don't waste your hard earned money.

And finally, thanks... thanks for being our readers, for coming back week after week to listen to my dribble, and for trusting in what I have to say.



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